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Business Plans
Dwight Eisenhower was quoted as saying "planning is everything, plans
are nothing". Having researched, written, reviewed and implemented dozens of business plans,
we have to agree! While a typical business plan project produces
several documents (see below), the process of documenting a business plan is worth even more to the
team than the eventual documents.
Here's a list of typical deliverables for a Business Plan project:
Executive Summary (2 - 5 pages)
Full Business Plan (15 - 20 pages)
Company History & Overview
Product & Services
Market & Marketing Plan
Management Team
Summary Financial Plan
Financial Model (in MS Excel)
Investor Presentation (10 - 15 slides)
Investor Documents
Besides the nut and bolts of documenting a business plan, early stage companies often need advice
regarding the more "artful" aspects of new businesses such as establishing a valuation for the business, structuring the corporation,
stock plans and establishing a Board of Directors. We have been there and can clear up
the mysteries regarding these aspects of a startup venture.
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Strategic Planning
Our business experience suggests it is important to focus energy on
developing a winning business strategy (planning) but this needs to be followed by
flawless implementation to achieve success.
There are a number of tools in our strategic
planning workshop
to get your group focused on strategic planning, not tactics. Once the winning
strategy is clearly outlined (the "why" and "what"), we focus the
team on implementation (the "how", "who" and "when"). |
Here are typical topics that are covered in a Strategic Planning Workshop:
- Mission and Objectives
- SWOT Analysis (strengths/weaknesses/opportunities/threats)
- Business Environment Analysis
- Corporate Positioning
- Alliance Development
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Marketing Plans
The marketing plan is the heart of a business plan.
Whether
you have an existing product or service that needs a "mid-life-kicker" or have a new
product concept that you wish to launch, Ashwood Group can lend its experience to researching markets, building
segmentation models, developing channel strategies, creating media plans and other vital marketing plan
elements.
| Here's a list of our Marketing Plan services |
Market research
Market sizing & segmentation
Customer needs analysis
Competitive analysis
Product Planning
Product roadmap
Product features & cost
Distribution Planning
Channel mapping
Channel productivity & profitability analysis
Channel interaction analysis |
Positioning & Branding
Message roadmap
Brand image
Unique sales proposition
Promotion/Advertising plans
Press campaigns, press releases
Advertising mix
Effectiveness measurement plans
Pricing
Price testing
Profitability / Margin analysis
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New Business Initiatives
Our "corporate careers" provided us numerous opportunities to be the
authors of new business initiatives where we researched, quantified, planned, justified
and implemented new product lines, business processes and tools.
For these projects we
follow a disciplined process that assesses needs and the environment, establishes what a
"win" looks like and outlines a clear plan with timelines, budgets and resources to
implement the initiative.
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Business Financing
Having successfully raised capital as entrepreneurs in both the corporate
and private investor worlds (and also pitched ventures that did not get funded), we
can offer valuable insight into what it takes to get a venture funded. We provide advice on
the right target investor audience for your fund raising efforts, since there are
significant differences in the kind of ventures different investor groups prefer. And our
wide network of contacts gives you ready access to potential sources for financing.
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Copyright © 2001-2008, Ashwood Group LLC
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